Results · 5 case studies
What profit-first actually looks like.
Numbers measured against the business, not the ad platform: revenue, acquisition cost and margin.
Beauty brand, Indonesia Cosmetics · E-commerce
+18% net revenue while blended ROAS rose 20%
+18%Net revenue growth
+20%Blended ROAS
+8%Budget increase
Fashion brand, Indonesia Fashion · E-commerce
+220% average monthly revenue, with spend scaled 190%
+220%Average monthly revenue
+14%Blended ROAS
+190%Spend, scaled profitably
Coliving operator, Europe Coliving · Lead-gen
+36% direct revenue from the website, CAC down 16%
+36%Direct revenue from website
−16%Customer acquisition cost
+10%Spend, scaled profitably
Coliving operator, Singapore Coliving · Lead-gen
+56% qualified lead conversion rate
+56%Qualified lead conversion rate
+10%Direct bookings from website
Aesthetic clinic, Indonesia Clinics · Lead-gen
+192% lead volume and Rp 430M+ in new annual revenue
+192%Lead volume
1.2× → 3.5×Return in 6 months
Rp 430M+New annual revenue from paid