Profit-First Performance Marketing Agency
Profit-First Performance Marketing Agency
Stop Chasing Leads.
Start Scaling Profit.
Stop Chasing Leads.
Start Scaling Profit.
We run your ads and fix your funnel, closing the gap between leads and paying customers.
We run your ads and fix your funnel, closing the gap between leads and paying customers.
Trusted by leaders at
Trusted by leaders at
What profit-first actually looks like.
What profit-first actually looks like.
What profit-first actually looks like.
Real brands. Real numbers. No platform spin.
Real brands. Real numbers. No platform spin.
Fashion
Menswear, Indonesia
+14% Blended ROAS
after 1.9x monthly budget within 3 months
We restructured their campaigns, cut retargeting waste, and synced ads to live inventory, revenue grew 220% quarter-over-quarter.
Hospitality
Coliving, Europe
+36% Revenue
Year over year increased.
We rebuilt their geo-targeting, cleaned up wasted spend, and fed real revenue signals back to the platforms — direct bookings grew 36% year-over-year
Beauty
Cosmetics Brand, South East Asia
+18% Revenue
scaled to $40K/month
Blended ROAS grow by 20% while scaling budget up by 8% which resulted in net revenue growth across all platform.
Clinics
Aesthetic & Wellness Clinic
192% Lead Volume ↑
1.2x → 3.5x in 6 months
3 branches. Rebuilt ad creative and offer structure. Launched 6
new funnels. Rp 430M+ in new annual revenue from paid ads alone.
Hospitality
Serviced Apartment, Singapore
+15% Bookings
Without adding more budget
We ring-fenced high-quality markets, synced campaigns to real inventory, and optimised for signed contracts, not lead volume. Qualified conversions up 56%.
The P&P System
The P&P System
Stop guessing.
Start compounding.
Stop guessing.
Start compounding.
Stop guessing.
Start compounding.
A system that measures what works, kills what doesn't, and compounds every dollar — so your next month always beats the last.
A system that measures what works, kills what doesn't, and compounds every dollar — so your next month always beats the last.
Profit-First Strategy.
Profit-First Strategy.
Reverse-engineered from your unit economics, channel-agnostic by design. We diagnose the real bottleneck first — traffic, conversion, pricing, or inventory — then follow the math, not platform noise.
Disciplined Scaling.
Disciplined Scaling.
We scale winners using 4 proven playbooks — horizontal, vertical, funnel, and creative — without burning audience or breaking CAC. Every dollar allocated against your contribution margin, not a dashboard.
We scale winners using 4 proven playbooks — horizontal, vertical, funnel, and creative — without burning audience or breaking CAC. Every dollar allocated against your contribution margin, not a dashboard.
Compounding Profit.
Compounding Profit.
Not every services drives margin. We analyse profitability across your full mix, reconcile spend to your P&L, and document every insight in your profit playbook. Knowledge that compounds month over month, forever yours.
Not every services drives margin. We analyse profitability across your full mix, reconcile spend to your P&L, and document every insight in your profit playbook. Knowledge that compounds month over month, forever yours.
Apply Now
Apply Now
Apply Now
Most agencies optimise for pipeline volume.
We optimise for profit.
Most agencies optimise for pipeline volume.
We optimise for profit.
Most agencies optimise for pipeline volume.
We optimise for profit.
Same ad spend. Completely different outcomes.
Same ad spend. Completely different outcomes.
Primary goal
Primary goal
Primary goal
North-star metrics
North-star metrics
North-star metrics
Cost discipline
Cost discipline
Cost discipline
Profitability tracking
Profitability tracking
Profitability tracking
Scope of work
Scope of work
Scope of work
Reporting
Reporting
Reporting
Profit-first pipeline growth
Profit-first pipeline growth
Profit-first pipeline growth
CAC payback, conversion, LTV, closed-won revenue
CAC payback, conversion, LTV, closed-won revenue
CAC payback, conversion, LTV, closed-won revenue
Unit economics guardrails, COGS per services/product.
Unit economics guardrails, COGS per services/product.
Unit economics guardrails, COGS per services/product.
Margin-centric, per campaign, per category
Margin-centric, per campaign, per category
Margin-centric, per campaign, per category
Full funnel + ad ops + CRM integration
Full funnel + ad ops + CRM integration
Full funnel + ad ops + CRM integration
Business insights, CFO-ready
Business insights, CFO-ready
Business insights, CFO-ready
Typical Agency
Typical Agency
Typical Agency
Lead generation only focusing on volume
Lead generation only focusing on volume
Lead generation only focusing on volume
Vanity metrics (CPL, CTR, CPM))
Vanity metrics (CPL, CTR, CPM))
Vanity metrics (CPL, CTR, CPM))
Rarely modeled
Rarely modeled
Rarely modeled
Tracked in silos
Tracked in silos
Tracked in silos
Channel plans, basic ops
Channel plans, basic ops
Channel plans, basic ops
Marketing-team reports
Marketing-team reports
Marketing-team reports
Apply Now
Apply Now
Who We Help & What We Run for You
Who We Help & What We Run for You
We Work Best With
These Businesses.
We Work Best With
These Businesses.
We Work Best With
These Businesses.
We’ll Help You Run
We’ll Help You Run
Profit-First Lead Strategy
Profit-First Lead Strategy
Full-Funnel Paid Media
Full-Funnel Paid Media
Funnel Optimization
Funnel Optimization
Marketing & Profit Analysis
Marketing & Profit Analysis
Attribution & Measurement
Attribution & Measurement
Attribution & Measurement
Attribution & Measurement
We Work Best With Business In
We Work Best With Business In
Professional Services
Professional Services
Real Estate & Property
Real Estate & Property
Education & Training
Education & Training
Clinics & Healthcare
Clinics & Healthcare
DTC & E-Commerce Brands
DTC & E-Commerce Brands
Multi-Market & Expansions
Multi-Market & Expansions
Built From Experience,
Designed for Profit.
Built From Experience,
Designed for Profit.
Built From Experience,
Designed for Profit.
Our Track Record
Our Track Record
30+
30+
Markets Scaled Globally
Markets Scaled Globally
Markets Scaled Globally
$20M
$20M
$20M
Ad Spend Managed
Ad Spend Managed
Ad Spend Managed
10+
10+
Years of Experience
Years of Experience
Years of Experience
Services
Services
What We Run for You.
What We Run for You.
What We Run for You.
Full-funnel performance and CRO built to increase revenue, reduce CAC, and scale margin not just ad spend
Full-funnel performance and CRO built to increase revenue, reduce CAC, and scale margin not just ad spend
01
Paid Media. Engineered for Profit
We run campaigns across Meta, Google, and TikTok built around your CAC and margin, not platform recommendations.
We run campaigns across Meta, Google, and TikTok built around your CAC and margin, not platform recommendations.
Meta Ads
Meta Ads
Google Ads
Google Ads
Attribution
Attribution
02
Funnel & Pipeline Optimization
We diagnose the real bottleneck lead quality, attribution, sales-cycle length, conversion to opportunity, or close rate.
We diagnose the real bottleneck lead quality, attribution, sales-cycle length, conversion to opportunity, or close rate.
Landing Page
Landing Page
CRM
CRM
:Lead Quality
:Lead Quality
03
Finance-grade reporting
Blended dashboards reconciled to your P&L. No bullshit, no vanity metrics, just the numbers that move your business
Blended dashboards reconciled to your P&L. No bullshit, no vanity metrics, just the numbers that move your business
Dashboard
Dashboard
Profitability
Profitability
Reporting
Reporting
What actually drives the results.
What actually drives the results.
What actually drives the results.
Not guesswork. Not hacks.
A system built to scale profit.
Not guesswork. Not hacks.
A system built to scale profit.
Not guesswork. Not hacks.
A system built to scale profit.
📊 Competitor Intelligence
📊 Competitor Intelligence
📊 Competitor Intelligence
We break down your market to uncover positioning gaps, creative angles, and untapped opportunities.
We break down your market to uncover positioning gaps, creative angles, and untapped opportunities.
🔗 Customer Journey Mapping
🔗 Customer Journey Mapping
🔗 Customer Journey Mapping
Every touchpoint mapped — from first impression to repeat purchase — so nothing leaks.
Every touchpoint mapped — from first impression to repeat purchase — so nothing leaks.
🧪 Structured Testing System
🧪 Structured Testing System
🧪 Structured Testing System
Clear testing roadmap by funnel stage — knowing exactly what to test, when, and why.
Clear testing roadmap by funnel stage — knowing exactly what to test, when, and why.
🔄 Retention & LTV Analysis
🔄 Retention & LTV Analysis
🔄 Retention & LTV Analysis
We optimize beyond the first purchase — focusing on lifetime value, not short-term wins.
We optimize beyond the first purchase — focusing on lifetime value, not short-term wins.
🗓️ Operating Cadence
🗓️ Operating Cadence
🗓️ Operating Cadence
A disciplined rhythm of execution, analysis, and iteration — separating signal from noise.
A disciplined rhythm of execution, analysis, and iteration — separating signal from noise.
🧠 Knowledge Engine
🧠 Knowledge Engine
🧠 Knowledge Engine
Every test becomes an asset — documented, refined, and used to scale faster over time.
Every test becomes an asset — documented, refined, and used to scale faster over time.
💡 Creative Strategy
💡 Creative Strategy
💡 Creative Strategy
Data-backed creative direction built from proven winners — not trends or opinions.
Data-backed creative direction built from proven winners — not trends or opinions.
👥 Audience Segmentation
👥 Audience Segmentation
👥 Audience Segmentation
We identify and prioritize your highest-value segments for precise, scalable targeting.
We identify and prioritize your highest-value segments for precise, scalable targeting.
⚡ High-Velocity Creative Testing
⚡ High-Velocity Creative Testing
⚡ High-Velocity Creative Testing
30–40+ creatives tested every month — systematically improving performance.
30–40+ creatives tested every month — systematically improving performance.
This is just the surface.
We build systems that scale — because we’ve done it, repeatedly.
This is just the surface.
We build systems that scale — because we’ve done it, repeatedly.
This is just the surface.
We build systems that scale — because we’ve done it, repeatedly.
Apply Now
Apply Now
Apply Now
ABOUT US
ABOUT US
The People Behind the Results
The People Behind the Results
The People Behind the Results
Pixel & Profits is led by Faisal Tirtonady, Aditya Aisar & Aqilla Jundiy, who built the studio to bring business clarity and creative discipline to performance marketing.
Pixel & Profits is led by Faisal Tirtonady, Aditya Aisar & Aqilla Jundiy, who built the studio to bring business clarity and creative discipline to performance marketing.
Pixel & Profits is led by Faisal Tirtonady, Aditya Aisar & Aqilla Jundiy, who built the studio to bring business clarity and creative discipline to performance marketing.
Faisal Tirtonady
Faisal Tirtonady
Aqilla Jundiy
Aqilla Jundiy
Aditya Aisar
Aditya Aisar
"We kept one rule: if it doesn't hit your bank account, it doesn't matter."
"We kept one rule: if it doesn't hit your bank account, it doesn't matter."
"We kept one rule: if it doesn't hit your bank account, it doesn't matter."
Our approach is simple: measure, prune, re-invest and it's always profit-first.
Our approach is simple: measure, prune, re-invest and it's always profit-first.
Our approach is simple: measure, prune, re-invest and it's always profit-first.
Schedule a Call.
Let's engineer your profit.
Schedule a Call.
Let's engineer your profit.
Schedule a Call.
Let's engineer your profit.
Full-funnel performance + CRO built to increase qualified leads, reduce CAC, and improve payback.
Full-funnel performance + CRO built to increase qualified leads, reduce CAC, and improve payback.
Full-funnel performance + CRO built to increase qualified leads, reduce CAC, and improve payback.
Schedule a call today.
Let's engineer your profit.