Profit-first performance marketing

Your ad platform says you're winning. Your revenue isn't.

We fix the gap between your ad spend and your actual growth. Pick your business to see how.

I sell productsDTC & e-commerce I sell servicesLead gen, B2B, clinics, property

Already know you want us? Book a call →

US$25M+ ad spend managed
30+ markets
70+ brands

Meta Ads Manager

Blended ROAS4.2×

▲ Winning

Prospecting · Broad4.6×Paused

Retargeting · 30 days7.1×Paused

Catalog · All SKUs3.9×Paused

#growth · skincare brand

P&P Strategist now

New orderShopify · just now

US$42.90margin 41%

New customer

P&L · September

RevenueUS$504K

COGS & fulfilment−US$338K

Ad spend−US$120K

Fees & returns−US$55K

Contribution margin

Google Ads · Leads

Leads this month1,240

▲ Winning

Search · BrandCPL $31Paused

Search · GenericCPL $44Paused

Broad · Rest of AsiaCPL $19Paused

#growth · coliving client

P&P Strategist now

Contract signedSalesforce · just now

12-month leaseSent to Google ✓

From Search · brand

CRM · Pipeline

Leads1,240

Sales-qualified186

Closed-won23 → 41

RevenueUS$69K → US$123K

CAC payback (months)

The gap

Same ad spend. Completely different outcomes.

Every agency shows you what the platform reports. We report what reached your bank account. Flip it yourself.

Skincare brand · last 30 days Live

The problem

Most marketing platforms don't tell you if you made money.

Platforms chase volume

Cheap orders, cheap leads

Ad algorithms chase the most conversions: low-value orders and leads that never pick up. Not your margin.

Repeat buyers & leads that never close

78%

New paying customers

22%

Share of budget

Good numbers ≠ growth

Repeat buyers and leads that never close

High ROAS can come from customers you already had. A flood of leads can come from people who never buy. Neither grows the business.

MetaRp 520M

GoogleRp 410M

TikTokRp 260M

ShopeeRp 210M

Platforms claimRp 1.40B

Bank account showsRp 0.90B

Reports that don't match

Ads, sales and finance tell three stories

Ads Manager, your store or CRM and your finance sheet all report different numbers. Nothing ties back to profit.

“Every platform claims the sale or the lead. Add them up and the numbers never match what reached your bank.”

Track record

Built by experience, not pitch decks.

A decade of hands-on growth across APAC, EMEA and the US, managing real budgets against real P&Ls.

US$25M+ Cumulative ad spend managed across paid channels

30+ Markets operated across APAC, EMEA and the US

70+ Brands supported e-commerce, lead-gen, service and B2B SaaS

10+ Years of hands-on growth and performance experience

Results

Real brands. Real numbers. No platform spin.

Measured the way we report to clients: revenue, margin and closed-won deals, never platform ROAS alone.

1 / 5

Beauty brand, Indonesia

+18% net revenue while blended ROAS rose 20%

+18%Net revenue growth

+20%Blended ROAS

+8%Budget increase

The challenge. Strong platform ROAS but stagnant business revenue. Spend was trapped in broken funnels, and platform performance wasn't translating to the P&L.

Full-funnel reporting. Mapped every campaign by funnel stage alongside store metrics: visits, PDP views, add-to-cart, checkout, purchase.
Simplified campaign structure. Restructured by product cost basis and category (eyes with eyes, face with face) to speed up learning and stabilise sales.
Dynamic reallocation. Shifted budget by funnel health and incrementality, not dashboard ROAS.

Quarter over quarter

Net revenue growth+18%

Fashion brand, Indonesia

+220% average monthly revenue, with spend scaled 190%

+220%Average monthly revenue

+14%Blended ROAS

+190%Spend, scaled profitably

The challenge. Fragmented campaigns with budget spread too thin across existing audiences. When M/L sizes sold out, performance tanked overnight.

Full-funnel reporting. Mapped campaign performance and store metrics end to end to see exactly where revenue was leaking.
Simplified campaign structure. Consolidated by product cost basis and category, with emphasis on new-audience acquisition over retargeting.
Product–campaign sync. A systematic process so ads only push SKUs with available inventory. No more stockout crashes.

Quarter over quarter

Average monthly revenue+220%

Coliving operator, Europe

+36% direct revenue from the website, CAC down 16%

+36%Direct revenue from website

−16%Customer acquisition cost

+10%Spend, scaled profitably

The challenge. Over-reliant on third-party platforms to deliver contracts, with high inquiry volume but low conversion into signed, paying customers.

Geo-segmented capture. Restructured campaigns by demand origin (Berlin coliving: Germany / EU / rest of world) to match intent and bid pressure.
Account hygiene & coverage. Full check on keywords, sitelinks and assets. Closed gaps that inflated CPC without adding pipeline.
Offline conversion pipeline. Sent contract-signed and paying-customer events from Salesforce back to the ad platforms.

Year over year, 2024 vs 2025

Direct revenue from website+36%

Coliving operator, Singapore

+56% qualified lead conversion rate

+56%Qualified lead conversion rate

+10%Direct bookings from website

The challenge. High lead volume, low lead quality. Most inquiries never became signed contracts, and sales burned cycles on leads that would never close.

CPM-tiered geo segmentation. Ring-fenced high-CPM markets (Singapore, Hong Kong) from cheap-CPM countries to stop low-quality lead floods polluting the pipeline.
Offline conversion pipeline. Sent contract-signed and paying-customer events from Salesforce back to the ad platforms, so optimisation chased leads that close.
Building-level campaigns. Campaigns per property in SG and HK, so spend matched real availability. No more spend on buildings at full occupancy.

Year over year, 2024 vs 2025

Qualified lead conversion rate+56%

Aesthetic clinic, Indonesia

+192% lead volume and Rp 430M+ in new annual revenue

+192%Lead volume

1.2× → 3.5×Return in 6 months

Rp 430M+New annual revenue from paid

The challenge. Three branches competing for the same patients, with ads that brought enquiries but not enough booked treatments.

Offer and creative rebuild. Rebuilt ad creative and the offer structure around treatments that actually convert to booked patients.
Six new funnels. Launched six funnels matched to treatment and intent, instead of one generic form.
Measured on revenue. Tracked new annual revenue from paid ads, not just enquiries.

Within 6 months

Lead volume+192%

Swipe →

Our belief

Business-first, not platform-first

Every campaign is built backward from your unit economics: CAC, payback, contribution margin.

Full funnel, not siloed channels

We map the full path from first touch to purchase or closed deal. No platform tribalism.

Grow customers, not vanity volume

New customers and closed-won deals, not repeat buyers or leads dressed up as growth.

Finance-grade reporting

Reconciled to your P&L and CRM. The kind of report your CFO actually wants to read.

How we compare

Most agencies optimise for platform numbers. We optimise for profit.

Same ad spend. Completely different outcomes.

Compared with

Aspect Pixel & Profits Traditional agencyAgency Freelancer

Primary goal Profit-first growth Campaign execution Channel execution

North-star metrics New customers, closed deals, CAC, contribution margin ROAS, CPL, CTR Platform metrics

Cost discipline Unit economics guardrails Rarely modelled Out of scope

Profitability tracking Margin-centric, per campaign, per product or source Tracked in silos Almost never measured

Scope of work Full funnel + ad ops + store or CRM Channel plans, basic ops Single-channel work

Reporting Business insights, CFO-ready Marketing-team reports Vanity slides

Who runs your account Senior operators across growth, paid media, creative and data A junior media buyer juggling clients One person, one channel

Book a call →Senior operators on every account. No juniors juggling ten clients.

Two playbooks

Built for how you make money. Measured on what you keep.

Order #1042US$64.00margin 41%

Order #1043US$38.50margin −6%

Order #1044US$112.00margin 38%

Order #1045US$42.90margin 44%

E-commerce & DTC

Stop chasing ROAS. Start scaling profit.

ROAS ≠ revenue: we reconcile to your P&L
New customers, not just repeat buyers
Spend follows margin by product and category

+220% average monthly revenue · Fashion brand, Indonesia

See the e-commerce playbook →

FormSQLContract signedSent to Google

Lead generation

Stop chasing leads. Start scaling profit.

MQLs ≠ revenue: we optimise for closed-won
Offline conversions wired to Salesforce or HubSpot
CAC payback by source and campaign

+56% qualified lead conversion · Coliving operator, Singapore

See the lead-gen playbook →

The P&P System

Stop guessing. Start compounding.

A system that measures what works, kills what doesn't and compounds every dollar, so next month always beats the last.

Revenue

COGS

Fees

Ads

Margin

Profit-first strategy

Reverse-engineered from your unit economics, channel-agnostic by design. We diagnose the real bottleneck first (traffic, conversion, pricing or inventory), then follow the math.

Horizontal

Vertical

Funnel

Creative

margin line

Disciplined scaling

We scale winners with four playbooks (horizontal, vertical, funnel and creative) without burning audiences or breaking CAC. Every dollar is allocated against contribution margin.

#47UGC hook B+12% CVRkept

#48Bundle offer+9% AOVkept

#49Free shipping ≥ $60−4% marginkilled

#50Founder video+18% CTRkept

Compounding profit

We analyse profitability across your mix, reconcile spend to your P&L and document every insight in your profit playbook. Knowledge that compounds, and stays yours.

Process

From audit to scale in four phases.

1 Week 0–1

Context discovery

Business and funnel audit. We map your unit economics, your tracking and the leaks between ad click and paying customer before touching a single campaign.

Unit economics mapFunnel leak auditTracking check

2 Weeks 2–4

Strategy sprint

Media plan, measurement setup, and sales or closed-deal data wired back to the ad platforms. Targets framed in customer cost and margin.

Media planMeasurement setupSales data → ad platforms

3 Month 2+

Execution

Weekly optimisation. Communication via Slack, Notion and Sheets: short, structured, action-oriented. No status theatre.

Weekly optimisation30–40+ creatives / monthSlack · Notion · Sheets

4 Monthly

Business review

Real business metrics: revenue, new customers, closed deals, CAC, payback and margin. The report your CFO actually wants to read.

Revenue & dealsCAC & paybackMargin

Clients follow every phase, report and approval in P&P Portal →

Meet the team

We've answered to CFOs. Now we answer to yours.

Senior operators run your account. No hand-off to a junior media buyer juggling ten clients.

Faisal Tirtonady

CEO / Co-Founder

10+ years in global growth and revenue across SaaS, fintech, crypto, DTC and coliving. Has managed US$20M+ in cumulative ad spend across 30+ markets in APAC, EMEA and the US.

Aditya Aisar

Advisor / Co-Founder

A decade of media planning and performance on both the agency and the brand side, across mobile, ride-hailing, payments and financial services. Brings enterprise planning and measurement discipline to every account.

Aqeel Jundiy

COO / Partner

8+ years building and operating product-led growth across 40+ markets. Built and scaled his own e-commerce brands across APAC, Europe and the US.

Extended team

Specialists in product, paid media, commercial ops and analytics, scaled to the engagement.

We're hiring →

How to engage

Three ways in. One standard: profit.

2 weeks

Marketing audit

2-week diagnostic, fixed scope

Unit economics and funnel map
Tracking and attribution check
A prioritised fix list you can run with or without us

Book a call →

90 days

Growth sprint

90-day intensive engagement

Strategy sprint in weeks 2–4
Measurement and offline conversions wired up
Weekly optimisation and a monthly business review

Book a call →

Ongoing

Retainer partnership

Ongoing strategy and execution

Senior operators on your account
Full funnel: ad ops, CRO and reporting
Reports reconciled to your P&L, every month

Book a call →

FAQ

Questions founders ask us first.

Something else? hello@pixelandprofits.com

Which channels do you run?

Meta, Google, TikTok and LinkedIn, plus marketplace ads such as Shopee and Tokopedia. We are channel-agnostic: budget follows margin and closed deals, not platform preference.

Do you work with product and service businesses?

Yes. For brands and online stores we optimise for new customers and margin per product. For service businesses we optimise for leads that close. The two playbooks above show the difference.

How is this different from a normal agency report?

Platform dashboards report what each platform can see. We reconcile spend to your sales, CRM and P&L: new-customer revenue, closed deals, CAC and margin.

Can you track sales that happen in WhatsApp or a CRM?

Yes. We send purchases and closed deals from your store, CRM or sales sheet back to the ad platforms, so they optimise for paying customers, not form fills.

Do you make the creatives?

Yes. Creative strategy and high-velocity testing are part of the system: 30–40+ creatives tested every month, built from proven winners rather than trends.

How do we start?

Most clients start with the 2-week marketing audit or the 90-day growth sprint. Book a call and a partner reviews your numbers before it.

How do we communicate?

In your Slack, Notion and Sheets. Short, structured, action-oriented updates every week and a business review every month.

Profit test

Which campaign would you scale? Most teams pick wrong.

Three rounds, 20 seconds: two brands and a service business. Pick the campaign you’d put more budget behind, then see what it really made.

Skincare brand · last 30 days · US$20K spend each

Round 1 of 3

Ready to scale profitably?

A partner reviews your numbers before the call. You leave with three things to fix, whether you hire us or not.

Book a call → hello@pixelandprofits.com

Your ad platform says you're winning. Your revenue isn't.

Same ad spend. Completely different outcomes.

Most marketing platforms don't tell you if you made money.

Platforms chase volume

Good numbers ≠ growth

Reports that don't match

Built by experience, not pitch decks.

Real brands. Real numbers. No platform spin.

+18% net revenue while blended ROAS rose 20%

Business-first, not platform-first

Full funnel, not siloed channels

Grow customers, not vanity volume

Finance-grade reporting

Most agencies optimise for platform numbers. We optimise for profit.

Built for how you make money. Measured on what you keep.

Stop chasing ROAS. Start scaling profit.

Stop chasing leads. Start scaling profit.

Stop guessing. Start compounding.

Profit-first strategy

Disciplined scaling

Compounding profit

From audit to scale in four phases.

Context discovery

Strategy sprint

Execution

Business review

We've answered to CFOs. Now we answer to yours.

Faisal Tirtonady

Aditya Aisar

Aqeel Jundiy

Extended team

Three ways in. One standard: profit.

Marketing audit

Growth sprint

Retainer partnership

Questions founders ask us first.

Which campaign would you scale? Most teams pick wrong.

Judged by profit.

Ready to scale profitably?