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E-commerce & DTC · switch to Lead generation → Profit-first growth marketing partner

Stop chasing ROAS. Start scaling profit.

We manage Meta, Google, TikTok & Shopee ads for e-commerce brands, and judge every campaign by profit, not ROAS.

Book a call → See the results
  • US$25M+ ad spend managed
  • 30+ markets
  • 70+ brands
Meta Ads Manager
Blended ROAS4.2×
▲ Winning
Prospecting · Broad4.6×Paused
Retargeting · 30 days7.1×Paused
Catalog · All SKUs3.9×Paused
#growth · skincare brand
P&P Strategist now

New orderShopify · just now
US$42.90margin 41%
New customer
P&L · September
RevenueUS$504K
COGS & fulfilment−US$338K
Ad spend−US$120K
Fees & returns−US$55K
Contribution margin
The problem

You scaled your ad spend. Why didn't your profit scale?

01

Ad platforms optimize for volume

Cheap orders, thin margins

Algorithms chase the most conversions, usually cheap low-value orders, not your profit margin.

Retargeting & existing
78%
New customers
22%

Share of budget

02

High ROAS ≠ Growth

Retargeting dressed up as growth

High ROAS can be inflated by retargeting existing customers. But are you actually growing your customer base?

MetaRp 520M
GoogleRp 410M
TikTokRp 260M
ShopeeRp 210M
Platforms claimRp 1.40B
Bank account showsRp 0.90B
03

Disconnected reporting

Dashboards that don't match the bank

ROAS, CTR and CPC look great on a dashboard but don't reconcile to your revenue growth or contribution margin.

“Google, Meta, TikTok or even Shopee claim credit for revenue. Yet the math doesn't add up.”

Track record

We've been on your side of the dashboard.

We ran growth brand-side and agency-side across APAC, EMEA and the US. We watched ROAS climb while margins shrank, so we built a better way.

US$25M+ Cumulative ad spend managed across paid channels
30+ Markets operated across APAC, EMEA and the US
70+ Brands supported e-commerce, lead-gen, service and B2B SaaS
10+ Years of hands-on growth and performance experience
Results

What profit-first actually looks like.

Measured the way we report to clients: revenue, margin and closed-won deals, never platform ROAS alone.

1 / 3
Beauty brand, Indonesia

+18% net revenue while blended ROAS rose 20%

+18%Net revenue growth
+20%Blended ROAS
+8%Budget increase

The challenge. Strong platform ROAS but stagnant business revenue. Spend was trapped in broken funnels, and platform performance wasn't translating to the P&L.

  1. Full-funnel reporting. Mapped every campaign by funnel stage alongside store metrics: visits, PDP views, add-to-cart, checkout, purchase.
  2. Simplified campaign structure. Restructured by product cost basis and category (eyes with eyes, face with face) to speed up learning and stabilise sales.
  3. Dynamic reallocation. Shifted budget by funnel health and incrementality, not dashboard ROAS.

Quarter over quarter

Net revenue growth+18%
Swipe →
Our belief

Business-first, not platform-first

Every campaign is built backward from your unit economics: CAC, payback, contribution margin. Not platform ROAS.

Full funnel, not siloed channels

Customers don't convert in one click or view. We map the full path across channels. No platform tribalism.

Grow customers, not just revenue

We optimise for new-customer acquisition, not repeat purchases dressed up as growth.

Finance-grade reporting

Platform metrics are directional. Blended reports reconciled to your P&L are the only definitive guidance.

How we compare

Most agencies optimise for ROAS. We optimise for profit.

Same ad spend. Completely different outcomes.

Compared with
Aspect Pixel & Profits Traditional agencyAgency Freelancer
Primary goal Profit-first growth Campaign execution Channel execution
North-star metrics CAC, new customers, contribution margin ROAS, CTR, CPM Platform metrics
Cost discipline Unit economics guardrails Rarely modelled Out of scope
Profitability tracking Margin-centric, per campaign, per category Tracked in silos Almost never measured
Scope of work Full funnel + ad ops + CRO Channel plans, basic ops Single-channel work
Reporting Business insights, CFO-ready Marketing-team reports Vanity slides
Who runs your account Senior operators across growth, paid media, creative and data A junior media buyer juggling clients One person, one channel
Book a call →Senior operators on every account. No juniors juggling ten clients.
What we run for you

Core services. One outcome: profitable growth.

01

Paid media strategy

Reverse-engineered from your unit economics, channel-agnostic by design. We follow the math, not platform noise.

MetaGoogleTikTokCPAS
Account structureBuilt by cost basis & category
Meta · account
FaceCOGS < 40%
EyesCOGS < 40%
Bundlesnew customers
Broad · prospecting
Advantage+ shopping
Catalog · in stock only
Creative testing34 this month
  1. Bundle · carousel CPA $11 Scaling
  2. Hook B · demo CPA $14 Winning
  3. Hook A · UGC CPA $22 Testing
  4. Static · offer CPA $27 Testing
  5. Hook C · founder CPA $9 Testing
Winners scale only while CPA stays under margin.
Budget mixUS$120K / month
By ROAS
By margin
  • Meta52% → 60%
  • Google30% → 32%
  • TikTok18% → 8%
Blended contribution margin: +6 pts
02

Conversion & e-commerce audit

Paid is rarely the whole problem. We diagnose the real bottleneck: traffic, conversion, pricing or inventory.

Store CVRFunnelPricingInventory
Store funnel · 90 daysLeak highlighted
Sessions
100%
Product views
46%
Add to cart
9.8%
Checkout
4.1%
Purchase
2.2%

⚠ Add to cart → checkout: shipping shown late, 58% drop

Audit notesDay 3
Every finding ends in an action, not a slide.
Bottleneck check4 areas
  • TrackingPassed
  • Offer & pricingReview
  • CheckoutPassed
  • Inventory syncBroken
2 fixes before we scale a single dollar.
03

Profit-driven attribution

Not every product or category drives profit. We analyse profitability across your product mix, then optimise spend accordingly.

Margin by SKUCategory mixIncrementality
Profit by category · 90 daysHighest ROAS ≠ highest margin
CategoryROASMarginAction
Bundles2.9×41%Scale
Face3.8×34%Scale
Eyes4.4×12%Fix
Clearance5.1×−6%Pause
SignalsLive
  • SKU 14: −8% margin
  • Bundles: 41% margin
  • Repeat: 64% of ROAS
  • New buyers: CAC $18
Ranked by profit impact, not volume.
Offline conversionsShopify
  1. Ad click
  2. Store
  3. Shopify order
  4. Paid & kept
  5. Meta CAPI
Paid, non-returned orders go back to Meta.
04

Finance-grade reporting

Blended dashboards reconciled to your P&L. No vanity metrics, just the numbers that move your business.

Blended MERContribution marginCohorts
Monthly business review · SeptemberReconciled to P&L
Net revenueUS$504K+18%
New-customer revenueUS$231K+26%
CACUS$18.40−16%
Contribution marginUS$38.4K+US$47K
Tested

14 creatives · 2 offers · 1 landing page

Killed

3 negative-margin SKUs, 6 creatives

Scaling

Bundles, new-customer prospecting

Platform vs reconciledThis month
PlatformReal
Meta-attributedUS$310KUS$162K
Google-attributedUS$240KUS$121K
TikTok-attributedUS$110KUS$38K
Reconciled to Shopify orders and the P&L.
Blended MERLive
3.1×▲ 0.6×
Revenue ÷ total ad spend, updated weekly.
Process

From audit to scale in four phases.

1 Week 0–1

Context discovery

Business and funnel audit. We map your unit economics, attribution gaps and conversion leaks before touching a single campaign.

Unit economics mapConversion leak auditTracking check
2 Weeks 2–4

Strategy sprint

Media plan, measurement setup, and offline conversion pipelines wired to your CRM. Targets framed in CAC and contribution margin.

Media planMeasurement setupOffline conversions → CRM
3 Month 2+

Execution

Weekly optimisation. Communication via Slack, Notion and Sheets: short, structured, action-oriented. No status theatre.

Weekly optimisation30–40+ creatives / monthSlack · Notion · Sheets
4 Monthly

Business review

Real business metrics: revenue, CAC, payback, margin per cohort. The kind of report your CFO and CEO actually want to read.

RevenueCAC & paybackMargin per cohort
Clients follow every phase, report and approval in P&P Portal →
What actually drives the results

Not guesswork. Not hacks. A system built to scale profit.

Price anchorFounder storyUGC demoBundle offerBefore / afterSocial proof

Competitor intelligence

We break down your market to uncover positioning gaps, creative angles and untapped opportunities.

AdLandingPDPCartCheckoutRepeat

Customer journey mapping

Every touchpoint mapped, from first impression to repeat purchase, so nothing leaks.

TOFHooks · 6
MOFOffers · 2
BOFCheckout · 1

Structured testing system

A clear testing roadmap by funnel stage: knowing exactly what to test, when, and why.

Retention & LTV analysis

We optimise beyond the first purchase, for lifetime value, not short-term wins.

Hook B · Demo
Hook A · UGC
Hook D · Price
Hook C · Founder

Creative strategy & testing

Data-backed creative direction built from proven winners, with 30–40+ creatives tested every month.

MonPlan
TueLaunch
WedRead
ThuIterate
FriDocument
Playbook · 47 tests

Operating cadence & knowledge engine

A disciplined rhythm of execution and analysis. Every test becomes a documented asset.

Who we help

We work best with these businesses.

DTC & e-commerce brandsMulti-market & expansionsBeauty & personal careFashion & apparelClinics & healthcareProfessional services

We'll help you run

  • Profit-first strategy
  • Full-funnel paid media
  • Funnel & conversion optimisation
  • Marketing & profit analysis
  • Attribution & measurement
Meet the team

We've answered to CFOs. Now we answer to yours.

Senior operators run your account. No hand-off to a junior media buyer juggling ten clients.

Faisal Tirtonady

Faisal Tirtonady

CEO / Co-Founder

10+ years in global growth and revenue across SaaS, fintech, crypto, DTC and coliving. Has managed US$20M+ in cumulative ad spend across 30+ markets in APAC, EMEA and the US.

Aditya Aisar

Aditya Aisar

Advisor / Co-Founder

A decade of media planning and performance on both the agency and the brand side, across mobile, ride-hailing, payments and financial services. Brings enterprise planning and measurement discipline to every account.

Aqeel Jundiy

Aqeel Jundiy

COO / Partner

8+ years building and operating product-led growth across 40+ markets. Built and scaled his own e-commerce brands across APAC, Europe and the US.

Extended team

Specialists in product, paid media, commercial ops and analytics, scaled to the engagement.

We're hiring →
How to engage

Three ways in. One standard: profit.

2 weeks

Marketing audit

2-week diagnostic, fixed scope

  • Unit economics and funnel map
  • Tracking and attribution check
  • A prioritised fix list you can run with or without us
Book a call →
90 days

Growth sprint

90-day intensive engagement

  • Strategy sprint in weeks 2–4
  • Measurement and offline conversions wired up
  • Weekly optimisation and a monthly business review
Book a call →
Ongoing

Retainer partnership

Ongoing strategy and execution

  • Senior operators on your account
  • Full funnel: ad ops, CRO and reporting
  • Reports reconciled to your P&L, every month
Book a call →
FAQ

Questions founders ask us first.

Something else? hello@pixelandprofits.com

Which channels do you run?

Meta, Google and TikTok, plus CPAS and marketplace ads (Shopee, Tokopedia and similar). We are channel-agnostic: budget follows margin, not platform preference.

How is this different from a normal agency report?

Platform dashboards report what each platform can see. We reconcile spend to your store data and P&L: blended MER, new-customer revenue, contribution margin by product and category.

Do you make the creatives?

Yes. Creative strategy and high-velocity testing are part of the system: 30–40+ creatives tested every month, built from proven winners rather than trends.

How do we start?

Most clients start with the 2-week marketing audit or the 90-day growth sprint. Book a call and a partner reviews your numbers before it.

How do we communicate?

In your Slack, Notion and Sheets. Short, structured, action-oriented updates every week and a business review every month.

Where do you work?

We are a remote team operating across APAC, EMEA and the US, with deep experience in Indonesia and Southeast Asia.

Profit test

Which campaign would you scale? Most teams pick wrong.

Three rounds, 20 seconds. Pick the one you’d put more budget behind, then see what it really made.

Skincare brand · last 30 days · US$20K spend each
Round 1 of 3

Ready to scale profitably?

A partner reviews your numbers before the call. You leave with three things to fix, whether you hire us or not.

Book a call → hello@pixelandprofits.com