← All results Coliving operator, Singapore
+56% qualified lead conversion rate
Coliving · Lead-gen · Year over year, 2024 vs 2025
Qualified lead conversion rate +56%
Direct bookings from website +10%
The challenge
High lead volume, low lead quality. Most inquiries never became signed contracts, and sales burned cycles on leads that would never close.
What we did
- CPM-tiered geo segmentation. Ring-fenced high-CPM markets (Singapore, Hong Kong) from cheap-CPM countries to stop low-quality lead floods polluting the pipeline.
- Offline conversion pipeline. Sent contract-signed and paying-customer events from Salesforce back to the ad platforms, so optimisation chased leads that close.
- Building-level campaigns. Campaigns per property in SG and HK, so spend matched real availability. No more spend on buildings at full occupancy.
The outcome
- +56% qualified lead conversion rate
- +10% direct bookings from website
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