← All results Coliving operator, Europe
+36% direct revenue from the website, CAC down 16%
Coliving · Lead-gen · Year over year, 2024 vs 2025
Direct revenue from website +36%
Customer acquisition cost −16%
Spend, scaled profitably +10%
The challenge
Over-reliant on third-party platforms to deliver contracts, with high inquiry volume but low conversion into signed, paying customers.
What we did
- Geo-segmented capture. Restructured campaigns by demand origin (Berlin coliving: Germany / EU / rest of world) to match intent and bid pressure.
- Account hygiene & coverage. Full check on keywords, sitelinks and assets. Closed gaps that inflated CPC without adding pipeline.
- Offline conversion pipeline. Sent contract-signed and paying-customer events from Salesforce back to the ad platforms.
The outcome
- +36% direct revenue from website
- −16% customer acquisition cost
- +10% spend, scaled profitably
Want numbers like these?Start with a strategy call. We'll map your unit economics first.
Book a strategy call