← All results Beauty brand, Indonesia
+18% net revenue while blended ROAS rose 20%
Cosmetics · E-commerce · Quarter over quarter
Net revenue growth +18%
Blended ROAS +20%
Budget increase +8%
The challenge
Strong platform ROAS but stagnant business revenue. Spend was trapped in broken funnels, and platform performance wasn't translating to the P&L.
What we did
- Full-funnel reporting. Mapped every campaign by funnel stage alongside store metrics: visits, PDP views, add-to-cart, checkout, purchase.
- Simplified campaign structure. Restructured by product cost basis and category (eyes with eyes, face with face) to speed up learning and stabilise sales.
- Dynamic reallocation. Shifted budget by funnel health and incrementality, not dashboard ROAS.
The outcome
- +18% net revenue growth
- +20% blended roas
- +8% budget increase
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